Tuesday, February 24, 2015

How To Design And Create The Perfect Promotional Videos


All business owners should understand how much difference a lucrative online promotional strategy can make to sales. We’re living in an ever more digital world, and now most people make their purchases using the internet. While you need a decent social media presence and a good website, it’s important you don’t overlook the importance of videos. Estimates suggest that nearly 70% of all online traffic will come from creations of that nature by 2017. So, now is the best time to get on board and learn about the best ways to present your brand.

Those of you with little time or experience could benefit from finding a specialist firm that deals with video marketing & production. There are lots of them around these days. You just need to locate a company that is known to produce excellent results for their clients. For everyone else, our guide should help to increase your knowledge and set the record straight. Who ever said promoting your company online had to be difficult?

Design And Create Promotional Videos

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  1. Firstly, you’ll want to think of the concept for your video. If you are selling a product, it will be wise to spend time highlighting all the benefits of owning that particular item. Those selling services should follow the same basic strategy. So, sit down with a pen and paper and start writing your ideas out.

  2. It’s never a good idea to create a video that solely promotes your product or service. People have no interest in watching adverts online, and that is why many folks install ad blockers on their internet browsers. You need to find a way of presenting your product or service without advertising directly. For instance, those of you who are selling a children’s toy might like to make a video called “Top Kid’s Toys of 2015.” You can then include your product in the number one spot. You get the idea, right?

  3. Buying the best equipment will help you to get more views on your video. People who come across it are likely to click away rather quickly if the quality is lacking somewhat. That said, you shouldn’t exceed your budget or break the bank. It’s important you always spend within your means. To make savings, perhaps it might be wise to look for second-hand equipment on auction websites?

  4. You’ll want to purchase some high-end video editing software if you want to get the best results from your online video. While there are lots of free solutions available, none of them offer you the same level of customization. With that in mind, you want to get hold of a copy of Corel VideoStudio or Adobe Premier Elements.

  5. It’s always wise to include some music on any videos you might create. However, you need to be careful that you don’t break copyright laws. Considering that, you need to use royalty-free sounds or pay for a license.

Having learned a little more about designing and creating perfect promotional videos, you should be ready to start working towards your goal. Just remember that you can always use expert firms if you aren’t exactly confident with your abilities.

How To Design And Create The Perfect Promotional Videos

Thursday, February 19, 2015

The Ultimate Guide To Promoting Your Business Online


Promote Your Business Online

Michael Coté

Promoting your business should be an important aspect of your role. If you are a business owner, you have to pay attention to the online world. If you ignore the internet, you stand to lose a wealth of customers. If you find online processes confusing, you need to start learning how to solve that problem. Promotion can be difficult if you don’t know where to start, and so you need to ensure that you get all the right information.

Focus on your SEO rank 

When you have a web page, your SEO rank should be your top priority. Your level determines where you will show up when people search you on Google. If you don’t understand how you can improve your score, you need to get a company, such as Posirank to help you do so. There are some simple things you can do in the meantime, though, and they will not be a massive strain on your time. You could consider starting a blog for your company and using keywords to boost your rank. Read some tips online and find out what you can do to help your business.

Choose the right social media platforms

Some people will have you believe that you need to be present on every social media platform. That is not the case. If you try to run a million accounts, you will struggle when it comes to updating them on a regular basis. Instead, you should ensure that you choose the right social accounts for your business. If you have a load of products, you might want a visual platform like Instagram or Pinterest. If you have a company that offers services, though, you might want to consider using Twitter. That platform allows you to have a direct conversation with your customer base.

Make sure that you have rich content 

As you probably (and should) know, you need to have a blog for your website. If your page does not have a blog tab on it, something is going wrong for you and your business. You can use your blog to write pieces about your company. If you write rich, informative articles, that will help to improve your SEO. That means that you will appear in a high position on Google. You will also find that your customers begin to read your blog and so create a strong bond with your company.

Offer people something online 

If you want to promote yourself with ease, you have to offer people something. For example, you can reach out to bloggers and offer them the chance to review your company. Sure, you might have to give people a little something for free, but it will be worth it. The more times people mention you online, the more attractive your company will become. There are many Facebook groups that offer blogging opportunities. If you join one of these groups, you will have access to a range of people who can write about your services.

Consider placing adverts on social media

The final way, in which you might want to promote yourself, is to place adverts online. Yes, you can buy banner and sidebar adverts on websites, but they are not as effective as you think they are. Most people spend more time on social media than they do browsing other sites. That means that buying adverts on these platforms is one of the best ways to promote your company.

Some businessmen think that they don’t need to pay attention to the online world, but they are fools. You should dedicate yourself to learning new tips and techniques so that you can promote yourself online. When you get it right, it will boost your sales and your customers. Good luck!

The Ultimate Guide To Promoting Your Business Online

Friday, February 6, 2015

Take Your Business Online Today – Part 2, Web Hosting


Select the right Web Hosting:

The next step obviously is going for a reliable webhosting, no one seems to talk much about web site hosting. Especially if you do your business online or when you have a location independent business, it’s one of your most critical assets. The first thing you need is webhosting by a reliable hosting company, because if your website goes down, your business goes down! A good hosting company should provide your site with an optimal uptime, usually 99,99%.

Here are some things to consider when choosing a hosting company:

  • Reliability (See above)

  • Excellent support (to help you get everything working correctly)

  • Inexpensive (We don’t want to pay more then necessary)

  • Good statistics (Shows what’s going on on your site)

  • Simple control panel (for setting everything up your account and site adjustments)

  • Easy application installation (WordPress or other free programs set up for you with NO PROGRAMMING KNOWLEDGE!)

You will need to find a hosting company’s that delivers all of the above and adds more professional options you may need in future:

Look for these features:

  • Unlimited Domain Hosting

  • Unlimited GB Hosting Space

  • Unlimited GB File Transfer

  • Unlimited E-mail Accounts

  • Free Domain

  • Free Site Builder w/ templates

  • Secure Shell, SSL, FTP, Stats

  • CGI, Ruby (RoR), Perl, PHP, MySQL

  • 99.9% Network Uptime Guarantee

Get Premium Hosting For Just 1 cent:

The reason why I give a lot of importance to web-hosting is Google is giving a lot of importance for website loading time and 404 errors, if the loading time is high or if your server goes down frequently, then you will not get a good ranking from Google. Today it is no brainer when it comes to selected a hosting. Go for Hostgator. You can get the hosting for just 1 cent all you need to do is enter the following coupon while billing CYBERCAMPS this is an exclusive coupon created for us. Hostgator today is the best web hosting company available

It is good to have some technical knowledge, but even without any technical skills you can set up your website through cPanel, which is quite user friendly.

Once these two are done, the next step will be building a website, you should then choose the right platform for you. More about building a website in my next Article.

Take Your Business Online Today – Part 2, Web Hosting

Take Your Business Online Today - Part 1, Domain Registration


Importance of Web hosting and domain registration: You may run any kind of business but in today’s world your business just can’t do without a website.  The amount of transaction of money and information over the internet is rising every day and the chunk of business coming through online is becoming a significant percentage for every industry. Think from the consumer point of view, today to find anything, people open their browser and search for information on what they looking for. So despite the size of your company if you can get a website and rank that in the first page of Google then you can outperform your competition. But if you don’t have a website, then you have lost that customer forever.

Here are the things that you need to know before thinking about starting a website and getting in to online marketing of your own.

Register your domain

It is the web equivalent of address to a house. It is important to select a good domain name, a domain name with the keywords in it. It is also important to get a .com domain name as by default the users are looking for a .com name, and the search engines too give a better ranking for a .com name. (don’t buy a .info domain name).

Never ask someone else to register a domain name for you. It can save you a lot of worries, problems and money if you are the registered owner of your domain. There are several cases of people who opted for a free webhosting service, faced trouble when shifting their hosting. A website will grow and the free webhosting company cannot handle higher traffic, so while doing so there  will be lot of catches regarding the domain name. A domain name becomes a big asset, there are certain domain names which will cost a fortune today. So register the domain name yourself and through a domain registrar and not through a hosting company.

That’s why I want you to be careful with this and register it yourself with a reliable domain registrar company. First register your domain before registering your hosting account.

The best domain registration company today is Godaddy. You can get a discount of 35% if you book the domain through this link this is a limited time offer Click Here .

Put your business online! Get a $8.99 .COM/.NET from GoDaddy!

The next step obviously is going for a reliable webhosting, check the part II of this article.

Take Your Business Online Today - Part 1, Domain Registration

Thursday, February 5, 2015

How To Use The Internet For Your Small Business And Stay Safe From Hackers


If you are running a small business, you are probably trying to get to grips with the vast array of communication tools. You may already have your business website up and running, but how often do you add new content? Do you ever send text messages or emails to your customers? And have you ever dabbled with online marketing? There are so many ways you can reach your target customers as well as building relationships with the ones you already have.

You can build your marketing campaigns by using social media like Twitter and FaceBook. You can also email messages direct to your customers or online pay per click advertising. You can reach customers through your website by offering them online chat. Sometimes you may send them instant messages on their mobile phones. Your website can be optimized to rank it higher in search engines for certain search terms too. All of these tools can be used to increase your customer base and bring more traffic to your website.

One of the most important ways you communicate with your customer is through email. If a customer has an enquiry, or if they are making an order, they will expect an email confirmation. This could contain all the information about your product and your company. If they have ordered online through your website, it may be that your order acknowledgment email is automated. If you manage this personally, you may create a personalized email for each customer.

If your work systems are not protected, your email account may be susceptible to malicious hackers. Hackers, viruses and hijackers are all very real dangers to any small business. If you receive and open an infected email, your IT systems could be exposed to attack. Your data could be lost or stolen, and spam emails may be sent from your email address to your contact list without you knowing. This has far reaching effects for a struggling small business and may leave your reputation as a company in tatters.

Email Security

Image source is Flickr.com

One way to avoid these problems is to utilize a service online like those supplied at www.mailcleaner.net. This kind of service prevents bad emails getting into your system in the first place so they can’t cause any problems. While there are other things you can do, most problems arrive on your network through an email message. By getting rid of it automatically before you ever see it, these services can save you thousands of pounds and lots of headaches.

Protecting your business from these cyber attacks is paramount when you are running a small business. Protecting your email account can save you a fortune in PR trying to apologise and repair the damage from a hijacked email message sent to your customers. Worse still, if your customer data is breached, lost or stolen, you could be in significant legal strife too. This could be under the Data Protection Act and other international laws. Emailing customers is an essential part of running a business. Make sure your customers feel confident enough in you to open your emails.

How To Use The Internet For Your Small Business And Stay Safe From Hackers



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