By this point in time, every business on earth should know the value of Internet marketing, Even if you don’t dabble in e-commerce but simply have a physical brick-and-mortar retail shop, the Internet is where you are going to get new business in a big way – a very, very big way. In fact, Internet marketing is so successful that the powers that be at Google are even giving advice on how best to reach a majority of consumers so that you can grow your business faster and easier than ever before. Now that 2017 is around the corner and it’s almost time to set that New Year’s resolution into m
Now Is the Time to Build Your 2017 Internet Marketing ‘To Do’ List
Monday, November 21, 2016
Sunday, November 20, 2016
Choosing a web hosting plan is an essential step when starting a website. If you have already looked into the matter and feel torn between virtual private server (VPS) and shared hosting, the article below will help you decide on which to pick.
Relying on VPS hosting means having your website hosted on a machine sold by a hosting service, with the possibility to install any compatible software to work on it. The method gives the user far more possibilities than simple hosting and empowers them much beyond the standard level. Basically, the user is allowed to work with
Shared Hosting and Virtual Private Server Compared: Which One Is the Best?
Wednesday, November 16, 2016
Running a PPC campaign can seem like a constant struggle. Most companies begin to advertise online believing that traffic will magically appear and convert to sales. As you may have already learned the hard way, this is not how PPC works. It requires work and constant shifting on your part to adapt to changing needs.
In the environment, it’s worthwhile to consider if your company and Google AdWords campaign you are running will be better off with a PPC manager. A PPC manager is a professional third party who can handle online ad campaigns on your behalf. As there are technicalities i
Does Your Company Need a PPC Manager?
Tuesday, November 15, 2016
One of the most difficult things to do is define an audience especially in the infancy of a company. A founder or investor could have an idea of what the target demographic is for a business or website but sometimes this can differ once things are launched. There will be some founders that will ignore what the numbers say to chase their own vision. Going against the odds happens in the business world but going against cold hard analytics makes even the biggest of risk takers squirm. Data gathered can help define and understand an audience incredibly well as it is quantitative rather than
Understanding Your Audience Through an Analytical Approach
Sunday, November 6, 2016
Are you keen on looking out for an IT solution that eradicates the problems of password weariness and security hiatuses? Do want a solution that helps your organization to meet the regulatory compliance requirements? Or, are you planning for a way to improve IT productivity manifolds by automating the process of password management needs, such as alerts during password changes and password retrieval processes? A solution protecting all your passwords – shared accounts, privileged accounts and so on not only allows secure management of IT infrastructure, but also saves you from the need of s
Why Do You Need a Password Manager? Key Issues It Can Solve
Wednesday, October 19, 2016
It is essentially impossible to not be embroiled in some form of technology or IT if you are living in the modern world. If you own a business or run a company, it is unfeasible, not to mention impractical, to function without a particular IT system in place. This is why, regardless of the size or the significance of the company, every business has incorporated one IT arrangement or another. Of course, it is not as simple as picking out a random software and then choosing it for your organization. No, you need to carefully consider your current business strategy and how IT can best
Important IT Tips for Businesses to Follow
Monday, October 17, 2016
Over 70% of today’s internet traffic and hits are coming from mobile devices, so not targeting mobile users when you have a website – or a product and service – is clearly a mistake. There are two approaches you can take to reach mobile users. You can either make your website mobile-friendly (or responsive) or you can have native mobile apps to support the brand.
Both approaches have different advantages and disadvantages and they both work great in different situations. What if you’re a small business? Which one is right for you?
One of the first things you will
Mobile App vs. Mobile Web: Which One Do I Need as a Small Business?