Understanding Your Audience Through an Analytical Approach

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One of the most difficult things to do is define an audience especially in the infancy of a company. A founder or investor could have an idea of what the target demographic is for a business or website but sometimes this can differ once things are launched. There will be some founders that will ignore what the numbers say to chase their own vision. Going against the odds happens in the business world but going against cold hard analytics makes even the biggest of risk takers squirm. Data gathered can help define and understand an audience incredibly well as it is quantitative rather than
Understanding Your Audience Through an Analytical Approach