Mobile App vs. Mobile Web: Which One Do I Need as a Small Business?

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Over 70% of today’s internet traffic and hits are coming from mobile devices, so not targeting mobile users when you have a website – or a product and service – is clearly a mistake. There are two approaches you can take to reach mobile users. You can either make your website mobile-friendly (or responsive) or you can have native mobile apps to support the brand.

Both approaches have different advantages and disadvantages and they both work great in different situations. What if you’re a small business? Which one is right for you?
Cost Considerations
One of the first things you will
Mobile App vs. Mobile Web: Which One Do I Need as a Small Business?